GENESIS Consulting Group is a Seattle based management consulting firm specializing in Talent Optimization.  We believe the key to unlocking a business’s potential is in building, understanding, and inspiring high performing teams to produce results. We remove the subjectivity and mystery of human behavior by using workforce analytics combined with over 60 years of science, research and best in class tools.


We focus on aligning your people strategy to your business strategy to achieve your desired business results. Too often, when executives hear the term “people strategy,” they shrug off the responsibility and send it down the hall to human resources. But when it comes to designing and optimizing your most important (and most costly) business asset—your people—passing the buck is also passing up your biggest opportunity to create a truly great organization. GCG utilizes The Predictive Index Job AssessmentsBehavioral Assessments,  and Cognitive Assessments to increase your ability to predict on-the-job success in candidates and existing employees.


GENESIS Consulting Group provides workshops to take your company’s leaders and managers to the next level by helping them understand their employees’ individual needs to optimize employee engagement and maximize performance.  Combining Talent Optimization with GCG’s extensive real-world Management Effectiveness experience will unlock your company’s potential.



Talent optimization is a four-part discipline that aligns your business strategy with your people strategy for optimal business results.  At its core is the collection, analysis, and application of people data. Talent optimization utilizes quantitative data and analytics so you can comprehend job requirements, identify the best candidates, understand the team dynamics needed to accomplish business goals, and manage employees in a way that pushes everyone to the top of their game.

Most companies don’t know how to assemble high-performing teams.  They don’t know how to manage employees in a way that pushes everyone to the top of their game. They create a business strategy. They monitor their business results. But they don’t do the key “people work” in between—and they fail to reach their goals.

Here are the four aptitudes of Talent Optimization:

  1. Diagnose: is where you’ll measure critical people data, analyze that data in the context of your business, and prescribe remedies as needed.

  2. Design: is where you’ll create and continuously evolve your people strategy.

  3. Hire: is where you’ll use talent optimization insights based on people data to hire top talent and build cohesive teams.

  4. Inspire: is where you’ll use data to drive important employee-oriented activities such as career pathing, maintaining organizational culture, and managing people and teams.



The Predictive Index Behavioral Assessment™  is designed to be the most effective, simple, and easy to use science-based assessment. It provides an accurate depiction, or pattern, of an individuals core drives, and insight into their needs and behaviors.​

The assessment has been used by thousands of business around the globe for over 60 years to tie their people strategy to their business strategy.  The Behavioral Assessment is used to assist in hiring, coaching, motivating, and developing employees.

How does the assessment work?
Individuals are presented two lists of descriptive adjectives. The first asks respondents to select ones they feel describe the way they are expected to act by others. The second asks them to select ones they feel really describe them. Each term is associated with one of the five drives below.

What does the assessment measure?

DOMINANCE: The degree to which an individual seeks to control their environment.

EXTRAVERSION: The degree to which an individual seeks social interaction with other people.

PATIENCE: The degree to which an individual seeks consistency and stability in their environment.

FORMALITY: The degree to which an individual seeks to conform to formal rules and structure.

OBJECTIVITY: The degree to which an individual prefers objectivity when processing information.



The PI Job Assessment™ provides a target and benchmark for your internal positions. Define the ideal behavioral and cognitive recommendations for specific roles, while considering company culture and team dynamics.​

The PI Job Assessment™ brings structure to your interviews, it provides you how a candidate’s behavioral drives and needs align to the the target you have set. Use the recommended questions to probe for gaps and to confirm fit.



The PI Cognitive Assessment™ measures an individual’s general cognitive ability in 12 minutes (extended time is available when necessary) and serves as a critical assessment tool in recruitment and talent management processes.

A candidate’s assessment score is an indication of their ability to absorb and process complex information, and their capacity to deal with the cognitive demands of a given position. Determine an individual’s ability to catch on quick, figure things out on their own, and to meet or exceed performance expectations.

How does the assessment work?
The Cognitive Assessment consists of 50 multiple-choice questions from three cognitive ability categories (Verbal, Numerical, and Abstract Reasoning) and nine subcategories. Results from the three categories represents the cognitive score, which is a measure of general cognitive ability.


GENESIS; an origin, creation, or the beginning  

© 2018 by GENESIS Consulting Group LLC.

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E: info@GENESIS-CG.com   T: (206)-486-2256

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